This is why it is important to be visible online, as well as promote your business through social media. Weibo is different than WeChat because, unlike WeChat, Weibo is an open social media accessible for everyone.
In terms of advertising infrastructure, it is more akin to Facebook than any of its rivals and it is arguably a better platform for advertising than WeChat:. You also have to take into account that Weibo benefits from a profitable partnership with Alibaba when it comes to e-commerce ads. However, if you were planning to advertise to non-Alibaba e-commerce apps, you should know that the app has been putting a limitation on that practice.
Fan tunnels are the most targeted and intelligent way of reaching new consumers and followers. You can use this to promote either a specific post or simply just your account. This type of Weibo ad is particularly effective to build a large community quickly, which is highly appreciated by new brands in China. It will put your content at the top of news feeds based on targeted audiences defined by age, gender, region, interests, and even device types. You can specify the interests of followers and target other accounts for similar niches.
You can select users who follow specific fashion news and fashion-related posts to be targeted for example. The lowest price would be 5rmb for views. Display ads come in various dimensions on different pages. They are optimized for both the mobile and web versions although mobile is predominantly used. Pricing depends on the page placement, size, and keyword association. Weibo allows a targeted approach with keywords selected for visibility based on user searches, you can also feature displays on other relevant accounts that boast followers in the same niche.
Furthermore, it is also possible to advertise your brand on the opening page. It means that your ad will appear as soon as users open their Weibo. Read as well: Guide to Weibo Paid Advertising. As of , a micro KOL could have approximately thousand impressions per post on Weibo whereas a top-tier KOL could have one million impressions per post.
Based on the number of followers and influence scale, KOLs are classified into four different classes in China: Top-tier, Mid-tier, Micro, and Longtail. Balance is an Australian water brand focusing on the health benefits of the local flora.
The water brand infused in subtle ways indigenous plants so that the taste of the water. The brand is growing quickly over the world and they chose GMA to promote their water in China. The main challenge for Balance Australian Water is that Chinese distributors do not look for products but for a brand since it is easier to sell. Therefore, marketing the brand to the public has double benefits: Get a wider coverage of your water brand in the general public and the interest of Chinese distributors.
In order to promote the brand, we have to work on e-reputation and visibility. Smiley, an award-winning company, TOP global licensing company, registered in over countries.
We also handled their e-reputation through press releases in China. After reading this article, you can see that Weibo is an open social media channel where Chinese people can get the latest gossips, follow trends, and find information about specific topics. Thus, it is an excellent marketing tool for brands to grow their awareness and become viral, as well as for paid advertising.
So, if you want to know more about Weibo or social media in media, do not hesitate to contact us. Little Red Book Xiaohongshu has officially launched the RED brand partner platform, which means open the process of social commercialization.
The official advertising marketing platform of Little Red Book On the landing page of the brand partner platform, Little Red Book provides the entrance of the brand identity, content cooperation agency, and blogger triple identity….
For the first time ever, an opening bell was not worth ringing. The two…. This increase was mostly lead by the growth of WeChat. How did Tencent get profitable so much faster than other Western Internet companies? Here is how WeChat is making money for…. He is regarded as a fashion aficionado by a devoted following of Chinese luxury buyers.
Fortunately those days are gone, and now you can directly upload your GIFs to Facebook just as you can everywhere else. Your email address will not be published.
Read Next. June 28, at pm. Glass polish wants to know: How do you keep your GIFs private unless you want to share them. No such thing anymore.
BTW are you lazy? November 26, at pm. Scruffy Kittn says:. March 26, at am. I was having the same issue while using Google Chrome. Maybe it has something to do with cache or cookies….
Leave a Reply Cancel reply Your email address will not be published. When you find some funny clips in your homemade DVD videos and want to share them with your friends, how should you do? You should also keep in mind, never capture DVD videos for any business interests. All Rights Reserved. Free Download. Recommended by the author. Part 1. Method 1. Linked GIFs. Download linked GIFs. Click to next image. This is the simplest situation, where you can download these GIFs within 4 clicks.
Method 2. Step 3. Part 2. Click the link. Open the GIF on a third-party browser.
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